Joan M. Lebow, Partner, Edwards Maxson Mago & Macaulay LLP, and Anu Dairkee, MD, 3L, Loyola University Chicago School of Law, discuss direct-to-consumer (DTC) advertising, the importance of health literacy in pharmaceutical advertising to patients, disparities created by decreased health literacy, how the pharmaceutical industry is using social media to increase the DTC advertising space, and the state of current regulations. Joan and Anu recently authored an article for AHLA’s Journal of Health and Life Sciences Law about this issue.