AdTech on Health Care Websites: Legal and Regulatory Implications

Lynn Sessions, Partner, Baker & Hostetler LLP, speaks with Jim Vint, Managing Director, Secretariat Advisors, about what the health law community needs to know about advertising technology on health care websites. They discuss what the technology is and how organizations are using it, why this is such a priority for the HHS Office for Civil Rights and other regulators, who is reviewing how organizations are using these technologies and the legal consequences that can arise from those reviews, recent OCR guidance, and steps that organizations can take to proactively mitigate risk.