Medicare Advantage Marketing for Plan Year 2024: How to Manage the Risks & Challenges Presented by the New Medicare Marketing Rules (On-Demand Webinar)


Date: 10/04/23
Time: On Demand

Closed captions are available.

Overview: In this webinar, panelists discuss the latest details about the MA and Part D marketing rules and how they'll affect beneficiary engagement by MA organizations, Part D sponsors, and TPMOs. The webinar addresses significant challenges these groups have faced in understanding and implementing these new requirements. Valuable advice is also be provided on how to effectively manage the potential risks associated with overcoming these challenges. Get ready for the upcoming 2024 Medicare Advantage (MA) and Part D Annual Election Period (AEP) starting on October 1 for marketing and October 15 for enrollment. Important new rules will affect how MA and Part D plans can be advertised. These changes will impact what can and must be included in marketing materials, as well as how third-party marketing groups (TPMOs) interact with Medicare beneficiaries during their marketing activities.

Learning Objectives: 


  • The panelists provide attendees with the latest information on the MA and Part D marketing rules and the material ways in which they have recently changed.
  • The panel describes the rules’ impact on beneficiary engagement by MA organizations, Part D sponsors, and TPMOs.
  • The panel tackles some of the biggest issues MA organizations, Part D sponsors, and TPMOs are facing as they seek to operationalize these requirements and provide valuable advice on how to manage the risks associated with overcoming these challenges.


Speaker Information:

David Kopans, Partner, DLA Piper LLP

Helaine Fingold, Member, Epstein Becker & Green

Larry Pliskin, SVP, Compliance & Associate General Counsel, Enhance Health

Laurie Poulos, Vice President, General Counsel and Chief Compliance Officer, Tranzact

Annie Shieh, Sr. Director of Compliance and CA Compliance Officer, Bright Health Group


Continuing Education:

CLE: AHLA’s webinars are pre-approved for CLE credit in the following states: AL, AR, CA, GA, IL, IN, KS, ME, MI, MS, NC, NE, NJ, OH, OK, PA, RI, SC, TN, TX, UT, VA, VT, WI, and WV. Please refer to the Distance Learning CLE State Chart on our Continuing Education Page to review the reporting procedure in these and other states.

CPE: AHLA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417. Website: For further information, please visit our Continuing Education Page.

AHLA is seeking CPE credits for live and on demand webinars. The maximum number of credits available is 1.80.

CCB: The Compliance Certification Board (CCB)® has approved this event for up to 1.8 NON-LIVE CCB CEUs based on a 50-minute hour. Continuing Education Units are awarded based on individual attendance records. Granting of prior approval in no way constitutes endorsement by CCB of this event content or of the event sponsor.