University Brand Value and Health Care Transactions (On-Demand Webinar)

Date: 12/14/23
Time: On Demand

Closed captions are available.

Overview: Licensing agreements are one of the common features of University strategic affiliations and other health care transactions, in which the University licenses the use of its name and brand to a joint venture partner or affiliated community-based physician group. In this webinar, the presenters address the fraud and abuse and other legal considerations associated with the use of University brand in those transactions, as well as the methodology and market for evaluating the fair market value of the University's brand.

Learning Objectives: 


  • Understand fraud and abuse considerations in brand licensing arrangements
  • Learn about brand valuation methodologies, including how brands are valued in the market and what drives the value.
  • Understand the range of typical market brand value ranges and different brand contribution and payment structures.


Speaker Information:

Daniel Gerber, Principal Counsel, University of California

Sydney Richards, Director, VMG Health

Megha Mahida, Executive Director, Growth and Market DevelopmentUCSF Health

Continuing Education:

CLE: AHLA’s live distance learning webinars are pre-approved for CLE credit in the following states: AL, AR, CA, GA, IL, IN, KS, ME, MI, MS, NC, NE, NJ, OH, OK, PA, RI, SC, TN, TX, UT, VA, VT, WI, and WV. Please refer to the Distance Learning CLE State Chart on our Continuing Education Page to review the reporting procedure in these and other states.

CPE: AHLA is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417. Website: For further information, please visit our Continuing Education Page.

AHLA is seeking CPE credits for live and on demand webinars. The maximum number of credits available is 1.80.