University Brand Value and Health Care Transactions (On-Demand Webinar)
Time: On Demand
Closed captions are available.
Overview: Licensing agreements are one of the common features of University strategic affiliations and other health care transactions, in which the University licenses the use of its name and brand to a joint venture partner or affiliated community-based physician group. In this webinar, the presenters address the fraud and abuse and other legal considerations associated with the use of University brand in those transactions, as well as the methodology and market for evaluating the fair market value of the University's brand.
- Understand fraud and abuse considerations in brand licensing arrangements
- Learn about brand valuation methodologies, including how brands are valued in the market and what drives the value.
- Understand the range of typical market brand value ranges and different brand contribution and payment structures.
Daniel Gerber, Principal Counsel, University of California
Sydney Richards, Director, VMG Health
Megha Mahida, Executive Director, Growth and Market Development, UCSF Health
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AHLA is seeking CPE credits for live and on demand webinars. The maximum number of credits available is 1.80.