Kevin Noonan, Partner, McDonnell Boehnen Hulbert & Berghoff LLP, and Keith Graff, Principal, ECG Management Consultants, discuss why health care intellectual property (IP) is important for hospitals and health systems and effective strategies for managing health care IP. They talk about the different types of IP, the Bayh-Dole Act, measuring performance, patient confidentiality and HIPAA requirements, and what to avoid when managing an IP system.